The UK public sector spends billions each year with private sector technology resellers - and the market is growing fast in terms of both value and scope.

This guide breaks down the UK public sector technology reseller market, including the biggest buyers, leading suppliers, key procurement frameworks, growth areas and buying trends shaping the market.

For the full analysis, including detailed rankings, framework data and Lot-level insights, download The 2026 Public Sector Reseller Titans Report.

Skip ahead to read about:

• How much does the public sector spend with top technology resellers?
  
• Which public sector buyers spend the most with technology resellers?
  
• Which technology resellers do the most business with the public sector?
  
• How important are public sector frameworks for technology resellers?
• Which frameworks are used most by technology resellers?
• Why does Lot-level framework activity matter?
• How can technology resellers identify public sector opportunities earlier?
• How can technology resellers win more public sector work?

How much does the public sector spend with technology resellers?

The UK public sector spent £4.8 billion with top technology resellers in FY24/25, up from £2.4 billion in FY19/20.

That’s 61% real-terms growth over five years - far outpacing the 23% growth of the wider public sector technology market.

In this analysis, ‘resellers’ refers to technology suppliers whose public sector business substantially involves reselling third-party hardware, software, cloud or associated services.

Which public sector buyers spend the most with technology resellers?

Public sector spending with technology resellers is spread across a broad range of buyer groups, from the NHS and Central Government to Local Government and Blue Light.

In FY24/25, the five highest-spending Central Government departments with technology resellers were DHSC, DWP, MOD, HMRC and DfT.

Blue Light buyers were the most reseller-reliant vertical, directing 36% of their technology spend with top technology suppliers through resellers in FY24/25.

Which technology resellers do the most business with the UK public sector?

Bytes and Softcat are the UK public sector’s two largest technology resellers by direct revenue. Their scale is such that they also rank as the first and third highest-earning technology suppliers overall.

In FY24/25, Bytes earned £1.1bn in direct public sector revenue across 656 unique buyer relationships. Softcat earned £885m across 715 buyers.

See the full buyer and supplier rankings, revenue figures and market analysis in The 2026 Public Sector Reseller Titans Report.

How important are public sector frameworks for technology resellers?

Procurement frameworks are central to the public sector reseller market: in FY24/25, more than 80% of top resellers’ contract value was awarded through framework agreements or DPSs.

With so much of the market locked behind frameworks, knowing which agreements your target accounts actually use - across each service line - is critical to competing effectively.

Which frameworks are used most by technology resellers?

Hundreds of procurement frameworks are used by contracting authorities to award work to technology resellers - including dozens of single supplier frameworks. 

The top technology resellers of FY24/25 rely heavily on TePAS, Clinical Digital Solutions, and G-Cloud - although the exact frameworks used vary significantly between product lines and buyers.

Even within frameworks, Lots matter - with some of the most-used frameworks including Lots that are rarely, if ever, called off from.

Why does Lot-level framework activity matter?

Framework-level data can hide big differences in how individual Lots are actually used.

On G-Cloud, for example, Lots 2 and 3 are used much more than Lots 1 and 4.

Two suppliers can therefore sit on the same framework but face very different levels of opportunity depending on the Lots they can access. Lot-level activity gives a clearer view of where demand is actually flowing.

Download the 2026 Public Sector Reseller Titans Report for the full framework and Lot-level analysis.

How can technology resellers identify public sector opportunities earlier?

Tender notices only show opportunities once procurement is already well underway.

Earlier signals can appear in council and departmental meeting minutes, procurement pipelines, budget approvals, and strategy documents - often months before a formal tender or pre-tender notice is published.

In H1 2026, Tussell identified 1,876 early technology buying signals to help teams spot emerging demand before it reached the tender stage.

How can technology resellers win more public sector work?

Winning more public sector technology resale contracts starts with focusing on the right parts of the market.

That means identifying the buyers that matter most, understanding which frameworks and Lots they actually use, tracking incumbent suppliers, and spotting demand before it reaches the tender stage.

Download the 2026 Public Sector Reseller Titans Report for the full analysis of the buyers, suppliers, frameworks and opportunities shaping the market.

Want to start turning insights into action? Speak to our team to see how Tussell's market intelligence platform can help you identify the buyers, frameworks, Lots and early opportunities most relevant to your market.

FAQs

Why are technology resellers so successful in the public sector?

Technology resellers are increasingly successful in the UK public sector because government technology buying is shifting towards cloud, off-the-shelf software and end-user technology that is often purchased through intermediaries rather than directly from vendors.

That shift is visible in the numbers: the UK public sector spent £4.8 billion with top technology resellers in FY24/25, up from £2.4 billion in FY19/20. That represents 61% real-terms growth over five years, compared with 23% growth across the wider public sector technology market.

Which public sector frameworks are most important for technology resellers?

The top technology resellers of FY24/25 rely heavily on TePAS, Clinical Digital Solutions, and G-Cloud - although the exact frameworks used vary significantly between product lines and buyers.

Even within frameworks, Lots matter - with some of the most-used frameworks including Lots that are rarely, if ever, called off from.

How can technology resellers build pipeline in the public sector market?

Building a public sector pipeline means identifying demand before opportunities reach the tender stage.

Early signals can appear in procurement pipelines, budget approvals, meeting minutes, and strategy documents months before a formal tender or pre-tender notice is published. Tracking these signals alongside contract expiries, buyer priorities, frameworks and incumbent suppliers gives sales teams more time to qualify opportunities and engage the right accounts.

Which CPV codes should I use to search for technology tenders and contracts?

CPV codes such as 72000000 - IT services: consulting, software development, internet and support and 48000000 - Software package and information systems can help surface relevant technology opportunities.

But they should not be relied on alone. Public sector buyers use CPV codes inconsistently, so relevant contracts are often tagged too broadly, too narrowly or incorrectly.

For a more complete search, combine CPV codes with relevant technology keywords - or use a market intelligence platform like Tussell.

How can I learn about the role of resellers in the public sector technology market?

Start with the data: understand how much the public sector spends, which buyers and suppliers dominate, which frameworks and Lots are actually used, and where future demand is emerging.

Tussell’s Public Sector Reseller Titans Report brings those trends together in one place, with analysis of market size, buyer and supplier concentration, framework activity and early buying signals.

For a deeper, account-level view, Tussell can also help you track the specific buyers, frameworks, Lots, contracts and upcoming opportunities relevant to your market.