How to sell digital tech solutions to the NHS

How to sell digital tech solutions to the NHS

Posted by Ben Pollard Picture of Ben Pollard on 25 June 2024

Between FY 18/19 and FY 22/23, direct spending between the NHS and technology companies grew by a staggering 104% - according to data from Tussell’s market intelligence platform.

In the latest episode of the Public Sector Sales Podcast, we sat down with Charlie Cowan - Account Manager at Dakota Integrated Solutions - to discuss how to break into this rapidly expanding market.

Dakota IS recently ranked in Tussell and techUK's Tech200 awards, making them one of the fastest-growing tech companies in the UK public sector.

This podcast runs through how they've managed to succeed in the notoriously tricky NHS tech market, what they've learnt along the way, and their top tips for success.


Watch: How to sell digital tech solutions to the NHS


Listen to our chat to uncover:

  • How the public sector health market has changed in recent years

  • What accreditations ICSs and NHS trusts are looking for

  • How to break into healthtech and sell more to the NHS

* * *


Want to learn more about the public healthtech market?

Download Tussell's free healthtech market snapshot to uncover the hard data behind this fast-growing NHS market.

And book in a chat with the Tussell team to learn how you can start leveraging data to sell more to government.