Visit Britain targets Chinese tourists as it searches for a £6m airline

Extracts from an article by Rhiannon Curry, business reporter for The Telegraph.

“Visit Britain, which is in charge of promoting the UK as a tourist destination to overseas visitors, is to partner with a China-based airline in order to attract more Chinese tourists.

The public body, which is funded by the Department for Digital, Culture, Media & Sport, has published a £6m contract to find a partner with “strong networks” across Chinese cities including Beijing and Shanghai.

“The partner should be an established brand in China with a solid reputation and substantial market share of air travel to Britain,” the tender, which was published by public contract data company Tussell, read. Chinese ­carriers which already fly direct from China to Britain include China Southern, Air China and China Eastern.”

Read the full article on The Telegraph website.

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