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Synthetic data & AI in UK Gov't: Tussell & SAS Report

Synthetic data & AI in UK Gov't: Tussell & SAS Report

Posted by James Piggott Picture of James Piggott on 05 November 2025

AI has captured the UK public sector's imagination.

Tussell analysis proves that the volume and value of AI-related procurement is surging - promising not only time and cost-savings through efficiency boosts, but whole new ways of delivering public services.

Yet, to fully realise the potential of AI, policymakers must first address the quality and available of the data it needs to effectively train its AI models. Synthetic data could hold the key to addressing the 'government data divide'.

We're proud to have partnered with leading Data & AI provider (and long-time Tussell customer) SAS in launching a brand new report, exploring:

  1. The state of public sector digital and AI procurement (both today and in the coming years)

  2. How synthetic data could hold the key to overcoming the data challenges faced by government bodies

SAS & Tussell

Download the report here.

 

This report is essential reading for any public authority looking to rapidly deploy AI services and solutions.

All of the data used in the report comes from Tussell's market intelligence platform.

Whether you're a supplier looking to navigate the market, or a buyer who wants to drive cost-effective procurement outcomes, Tussell's intelligence can help. Book in time with the team to learn more.

Looking to leverage AI in your organisation? SAS enables businesses & government to do just that. Head to their website to see how. 

 

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