In 20 Minutes:
The Public Sector AI Market - 2026 Briefing
Tuesday 27th January, 10:00AM - 10:20AM (GMT)

Join our no-fluff executive briefing on how UK government is actually buying AI today.

Can't make it? Sign up and we'll send you the recording & slides afterwards.
In 20 Series - AI Market v2

Key market signals you need to know.

In this edition of Tussell's 'In 20 Minutes' series, Tussell's Head of Research, Lorna Ingwell, will share what the data shows about real AI procurement activity across UK government.

By the end of the session, you’ll understand:

  • Which departments and bodies are actively buying AI
  • Which suppliers are leading in this market - and how
  • The routes-to-market AI is procured through
  • What this means for your pubsec GTM strategy in 2026

Tussell's insights are trusted by top government suppliers

 

Serco logo

"Tussell has become essential to Serco’s public sector business development"

Sylvia Salapa Senior Market Analyst

Indeed

"Tussell insights have been indispensable in growing Indeed's UK public sector business"

Eoghan McCloskey Senior Bid & Capture Manager

DXC

"We use Tussell to define our strategy, and it's helped us to break into new markets"

Hiten Parmer Manager Account Exec

Appian Logo

"We have found value in our usage. It has helped us identify several opportunities that are now in our pipeline."

Jason Adolf VP of Public Sector

SAS

"We use the platform almost daily to find intelligence on awarded contracts, framework procurement routes, possible partners and contract end dates for potential pipeline building"

Neil Cruden Framework & Procurement Compliance Specialist

Palladium

"Tussell has informed our go-to-market strategy by enabling us to hone in on those government departments that spend on the types of services we offer"

Sinéad Magill Managing Partner (EMEA)

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